Our Team


9O6C8324Chris East BSC(hons), MInstF

As founder and invigorator of the Giving Business, Chris comes with twenty years fundraising experience gained from within the third sector. He has advised a number of notable charities including the British Heart Foundation, Birmingham Royal Ballet, Citizen’s Advice, City YMCA London, ChildLine, the Royal Institution of Great Britain, Teenage Cancer Trust, The Geffyre Museum,  The British Academy and The Royal Academy.

From an education in Architecture his career started by recruiting over 50,000 members to a single cause, establishing a core level of regular committed income for the charity. His sensitivity in managing membership environments stood him in good stead for a fundraising career focused on major gifts with a track record that includes three separate £1 million grants.

As a director of an industry-leading consultancy Action Planning for seven years, Chris has extensive experience across capital and revenue fundraising. His experience includes capital campaign feasibility studies and implementation, fundraising strategies and audits, event management, managing leadership succession and interim management. As an accomplished change manager Chris is able to reinvigorate a charity and leave a fresh perception of their cause with supporters.

Chris is Chairman of The Vine Project, a reuse charity operating across Sutton and Merton with ambitions to establish a Re-Use Village in south London. He is a founding director of Riwayat Ltd an Indian-British-Pakistan led company that promotes Pakistani art and culture in the west and in 2012 launched Pakistan Fashion Week LONDON. And he is a member of CResCAT a group of strategic third sector thought leaders.



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